A FRAMEWORK FOR ELECTRONIC COMMERCE ADOPTION: A STUDY IN KADUNA STATE, NIGERIA

Abstract

The  paper  proposes  a  framework  that  integrates  Perceived  Credibility,
Perceived Regulation, Perceived Benefit, Perceived Awareness/Education
with  the  Unified  Theory  of  Acceptance  and  Use  of  Technology  (UTAUT)
concept in users’ adoption of e-commerce in Kaduna State, Nigeria. The
findings  show  that  while  the  original  UTAUT  model  suggests  a  positive
relationship between its variables and Behavioral Intention, it appears that
the data do not support  a significant relationship between these concepts.
However,  significant  relationships  were  identified  between  performance
expectancy, effort expectancy, facilitating conditions, perceived regulation
on  behavioural  intention  to  adopt  e-commerce.  Unfortunately,  no
significant  relationships  were found  between  social  influences,  Perceived
credibility, Perceived Benefit, Perceived awareness/education with respect
to Behavioral Intention.